Fashion
In 2020, this division aimed to develop and grow throughout the Iraqi market, with major fashion brands in their portfolio such as CK, TOMMY, and BOSS.
Our objective is to position ourselves as a trendsetter in the Iraqi market, attracting a significant market share and expanding in stand-alone shops and shopping malls.
As a retail fashion pioneer, we aim to introduce international brands to a young market fully connected to global trends. Calvin Klen matches this description precisely. With plans to open several outlets in Iraq in the coming years, we look with great optimism to this brand’s future under our management and care.
TOMMY HILFIGER is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic relaxed style, featuring preppy-with-a-twist design. It is one of the flagship brands that we are proud to introduce and promote in the Iraqi market.
A brand is not just as good as its designs but as good as its impact on the community. With HUGO BOSS, we know that we made the right choice, and we are sure that our mission to positively impact the Iraqi community with our activities, products, brands, and services is closer to being fulfilled.
Other Brands
Digital Transformation
We are fully aware of the digital transformation that has reshaped the market since 2019. In response, we are transitioning our business-to-consumer distribution into a fully connected, online channel. From social media engagement to e-commerce platforms, our goal is to align with global trends and reach our customers wherever they are in the digital space.
Looking ahead, one of our primary objectives is to integrate this digital shift across all of our product lines, services, and brands, ensuring that we remain at the forefront of innovation and customer engagement.
